Coles has teamed up with AFL player Max Gawn to raise funds for paediatric brain cancer.
Funds raised across the retailer’s Victorian stores will go to the Robert Connor Dawes (RCD) Foundation, an organisation established in memory of the late Robert Connor Dawes who was diagnosed with brain cancer at the age of 17. The Foundation has a mission to change the odds for kids with brain cancer through research and patient care.
Until Tuesday, 20 September, Coles will raise funds for the organisation by selling $2 donation cards in Victorian supermarkets and donating 10¢ from each sale of selected bakery cookie packs.
Just in time for Father’s Day, customers can also support the campaign this year by buying ‘Sock it to Brain Cancer’ socks for $10 at Coles supermarkets across Victoria, with all proceeds going to the RCD Foundation.
Mr Gawn encourages Victorians to help raise much needed funds to support the RCD Foundation.
“The RCD Foundation is doing incredible work to help find a cure for brain cancer. As a father, I am very proud to support such an important cause,” he says.
“By purchasing a $2 donation card or RCD socks at Coles, Victorians can help fund research and make a real difference to kids who have been diagnosed with brain cancer.”
The RCD Foundation founder and mother of Connor Dawes, Liz Dawes OAM, is hopeful that with the support of Coles, the harrowing statistics that come with paediatric brain cancer will soon change.
“Paediatric brain cancer is the number one disease killer of young people. Current clinical treatments aid 50% of children but leave 90% with lifelong physical and mental impairments,” she says.
“We are so grateful to Coles team members and customers for their support and are excited to see the impact this year’s campaign will bring.”
Coles also helps to promote Connor’s Run, the RCD Foundation’s largest annual fundraiser, which will return as a dedicated live event on Sunday, 11 September after two years of disruption due to Covid-19.