Coles and Arnott’s have partnered for a second consecutive year on a limited-edition hot cross bun with an Aussie twist.
Coles Arnott’s Wagon Wheels Inspired Hot Cross Buns feature a moreish marshmallow flavour combined with raspberry fudge, raspberry jellies and choc chips
Brad Gorman , General Manager Commercial, Bakery, Dairy & Frozen at Coles, said the team was thrilled to partner with Arnott’s again to give customers a familiar taste of nostalgia this Easter.
“We know Aussies love hot cross buns and they love Arnott’s classics, so it made perfect sense to combine the two and give Wagon Wheels the highly anticipated Coles Easter treatment,” he said.
“After a lot of hard work from our talented product development team, we’re delighted to deliver a product that takes you back to those childhood moments of enjoying a Wagon Wheels biscuit. It’s the feel-good nostalgic taste of Australia, now in a hot cross bun, and we can’t wait for our customers to try it for themselves and make it a new family favourite!”
Last year Coles and Arnott’s partnered to create the viral Coles Arnott’s Iced VoVo and Pizza Shapes inspired hot cross buns which flew off shelves and earned rave reviews from Aussies who couldn’t get enough of the unique and nostalgic taste.
“Collaborating with Coles for a second year, bringing back the iconic Coles Arnott’s Iced VoVo inspired Hot Cross Buns as well as the addition of another one of our tasty, iconic bikkies, highlights both brand’s celebration of modern nostalgia and unique innovation,” said Ranita Cowled, Business Director – Treating at The Arnott’s Group.
“Arnott’s Wagon Wheels have been loved by generations of Aussies given its unique combination of a sweet treat meets biscuit. So, whether you’re a lifelong Wagon Wheels fan or discovering them for the first time, these buns are a must-try this Easter,” she said.
Available in store from 3 February, the Coles Arnott’s Wagon Wheels Inspired Hot Cross Buns are the latest addition to Coles Bakery’s lineup of innovative bun mash-ups, following in the footsteps of iconic creations like VEGEMITE and Cheese Hot Cross Buns, as well as exciting past flavours such as Red Velvet, Burger Sauce and Carrot Cake.