Coles has enlisted the help of Richmond Football Club’s Jack Graham and Seth Campbell to encourage customers to get behind military charity Bravery Trust in the lead up to Anzac Day.
Until Anzac Day (25 April), the retailer will donate 40¢ from the sale of every 12-pack Coles Bakery Anzac Biscuits to Bravery Trust. As well as the perennial favourite Anzac biscuit, the 40¢ donation will also apply to all other 12-pack Coles Bakery biscuits and cookies sold in-store or on Coles Online during the appeal which commenced last week.
Funds raised will enable Bravery Trust to support hundreds of Australian veterans who are transitioning from military service to civilian life, particularly those who have been injured as result of their service.
Mr Graham says Richmond Football Club is pleased to throw their support behind the important appeal.
“Richmond Football Club has supported Bravery Trust for the past three years, helping to raise awareness for Aussie veterans who are doing it tough. It’s a cause that strongly resonates across the club – many of our players and supporters know someone, directly or indirectly, who has served for our country,” he says.
“We’re excited to play our part in getting the message out there about the impactful and often life-changing work of Bravery Trust through our Anzac Day Eve clash and supporting initiatives like the fundraising campaign at Coles.”
Coles General Manager Bakery Kate Roff says the retailer is proud to continue its longstanding community partnership with Bravery Trust.
“Coles has a long and proud history of supporting Bravery Trust and assisting team members who have served or are serving in the Australian Defence Force or Reserves, including our founder GJ Coles who fought in World War 1,” she says.
“Our bakers rise to the occasion for Bravery Trust every year, making nearly 500,000 Anzac biscuits in the week leading up to Anzac Day. It’s a cause our bakers love getting behind and we hope our customers can support too by buying a 12-pack Coles Bakery Anzac biscuit on or before Anzac Day.”