Coles has launched a new national fundraising campaign to help support Australians living with low vision or blindness.
Until 21 May, Coles will donate 5¢ to organisation Guide Dogs when customers purchase a dog food product (excluding pet accessories and treatments and to a maximum of $300,000).
Customers can also support Guide Dogs by ‘feeding’ a donation dog with loose change at a Coles supermarket or selected Liquorland and First Choice Liquor Market store year-round.
Funds raised will help support the work of Guide Dogs to continue to breed, raise and train guide dogs across Australia.
Coles Group Head of Culture & Inclusion Katie Wyatt says the retailer is delighted to expand its support for Guide Dogs through the new fundraiser.
“Coles is always looking at ways to make the shopping experience – both instore or online – for our customers more accessible and inclusive and we are proud of our long running partnership with Guide Dogs to improve access for Australians living with low vision or blindness,” she says.
“Together with our customers, Coles has already raised more than $14 million over 40 years through initiatives such as the Donation Dogs at the front of our supermarkets and Liquor stores. We hope this new and exciting campaign will raise further funds and awareness for Guide Dogs.”
Guide Dogs GM Dog and Vision Services Dr Russell Harrison says funds raised will enable Guide Dogs to not only provide guide dogs but a range of other inclusive services.
“Creating a world that is accessible and inclusive for people with low vision or blindness is only possible with support from organisations like Coles,” he says.
“This campaign will help continue to fund the breeding, raising and training of guide dogs as well as a multitude of other essential services.”