Australian Made is urging consumers to ‘think local’ this festive season and to purchase products carrying the green and gold kangaroo.
New research from Roy Morgan reveals Australian retailers are set to receive an expected $69.7 billion boost in sales in the six-week peak season leading up to Christmas – a 2.7% increase on last year’s figures. The average shopper is forecasted to spend $707 on gifts, up from $646 in 2023.
Australian Made CEO Ben Lazzaro says Christmas is an excellent opportunity for shoppers to show their support for local producers and prioritise Aussie purchases.
“It’s important Australians are conscious of their purchasing power this festive season,” he says. “Australian-made products are not only made to some of the world’s highest manufacturing and safety standards, [but] they also have significant social, environmental, and ethical benefits.
“Every dollar spent on Australian made goods has a direct impact on the makers and growers behind them.”
Around 4500 businesses are licenced to use the Australian Made logo, generating combined annual revenue of more than $8 billion. Australia’s manufacturing industry as a whole supports 900,000 local jobs.
“Products certified with the iconic Australian Made logo have gone through a rigorous compliance process,” says Mr Lazzaro.
“By looking for and purchasing products with the Australian Made logo, you can buy with confidence knowing you are getting an authentic, locally made gift and supporting thousands of Australians throughout the supply chain.”