Australian drinks retailer Dan Murphy’s has announced the grand opening of its new store in Bacchus Marsh, Victoria, located on Main Street within The Village Shopping Centre.
In time for the festive season, the new store opened its doors on 13 December and promises to offer an exceptional shopping experience to the Bacchus Marsh community.
The ~630sqm Dan Murphy’s store will provide a unique mix of different services and facilities focused on its “huge range, great customer service” and Dan Murphy’s famous Lowest Liquor Price Guarantee.
Dan Murphy’s Managing Director Agi Pfeiffer-Smith said the team was thrilled to be a part of the Bacchus Marsh community.
“We are excited to deliver our fantastic range and value for our customers,” she said.
“We employ 17 locals, we work with many amazing local Victorian suppliers and have curated a range of products we know the community will love.”
Exciting features:
- Store layout: “We have designed a store to make it easier for you to find your favourites. Explore our large range of Spirits, Beer and Wine which includes sections for international wines and Dan Murphy’s special ‘Cellar Release’ offerings, all presented with stylish fixtures.”
- Enhanced customer experience: “Shop your way at Dan Murphy’s Bacchus Marsh with our convenient delivery and in-store pickup services, available within 30 minutes. For an even smoother experience, customers can take advantage of our three dedicated ‘Direct to Boot’ parking bays, allowing our team to bring your order directly to your car.”
- Sustainability and technology: The inclusion of Electronic Shelf Labels (ESL) reduces paper usage and provides customers with instant product information at Low Prices everyday.
What will customers be drinking during the festive season?
As we approach Christmas, Ms Pfeiffer-Smith reveals insights into the festive drinking trends anticipated for this year.
“We expect our customers to be enjoying premium categories, with Whisky, Agave, and Sparkling Wines over $35 leading the way,” she said.
“Prosecco, Moscato, and Wine Spritz Cocktails will also feature prominently, benefiting from the ongoing popularity of the Spritz trend,” she said.
“Within Beer, sessionable styles such as Hazy Pale Ales and Lagers will be customer favourites, with Ginger Beer expected to be a popular choice.
“Meanwhile, Spirits like Limoncello and Baileys will enjoy the spotlight during Christmas week, catering to both gifting and hosting needs.”
Dan Murphy’s Bacchus Marsh invites everyone to visit the new store and explore its exciting range of products, just in time for the holiday season.
“Whether shopping for gifts or planning the perfect Christmas feast, customers can expect to find value, a great range and inspiration.”