Back again for its second year, Darrell Lea is changing the name of its Liquorice Allsorts product to Darrell Lea Loves Allsorts, as a demonstration of support for inclusivity and diversity in society.
In partnership with The Lip Lab, the confectionery brand has also introduced a bespoke Darrell Lea Allsorts inspired lip collection featuring some of the “iconic” Darrell Lea Allsorts colours.
A portion of every limited-edition Allsorts and lipstick pack sold will be donated to QLife, a free and anonymous Australia-wide LGBTIQ+ phone and webchat service for people who need support on issues including sexuality, identity, gender, bodies, feelings and relationships.
Darrell Lea Senior Marketing Manager Aimee Cutajar says the brand is thrilled to bring to life Darrell Lea’s commitment to supporting the LGBTIQ+ community through its much-loved limited-edition Allsorts pack and new collaboration with The Lip Lab.
“As an iconic Australian brand,” she says, “we hope our customers enjoy adding a pop of Allsorts colour to their Mardi Gras and Pride celebrations this year which also supports the wonderful work of QLife which is a vital support service for the community.”
LGBTIQ+ Health Australia Deputy CEO Zed Tintor says the organisation is so grateful of the support and allyship from Darrell Lea, The Lip Lab and everyone who makes a purchase.
“The funds raised will go to great use – including providing expert training to QLife’s amazing volunteers so we can effectively meet the growing and evolving needs and concerns of the LGBTIQ+ community across Australia,” she says.
The Allsorts-inspired lip collection is available in a pack of three lipsticks and can be purchased on The Lip Lab website (theliplab.com.au) for $65 until sold out. The limited-edition Darrel Lea Loves Allsorts 270g packs are available until sold out from all leading supermarkets and convenience stores, retailing for $4.90.