Former Sunrise host David Koch has invested in Nexba and Goodness Group Global, the Australian beverage company on a global mission to “rid the world of sugar and artificial ingredient consumption.”
Mr Koch signed off as host of Sunrise on the Seven Network in May after a 21-year stint at the helm of Australia’s “most popular” breakfast TV program.
It’s Mr Koch’s first significant investment since he decided to depart the Seven Network. The Pinstripe Media founder has now invested in Nexba’s Series B capital raise. Nexba is currently in market raising $7.75M as part of its ambitious growth strategy.
Nexba is a “leading” brand in ‘Naturally Sugar Free’ functional soft drinks that has removed more than six billion grams of sugar from global diets. Its range of crafted soda, kombucha, nootropics, iced tea and mixers can be purchased in major supermarkets and retail outlets across Australia, New Zealand, South Korea, UK and Europe.
The company’s vision is to build a house of “better-for-you” brands under the Goodness Group Global umbrella.
“I met the Nexba founders on a plane 10 years ago and have followed and admired their journey ever since. When the opportunity came to become a shareholder, I jumped at the chance,” Mr Koch said.
“We know that Nexba is on a mission to create a lasting impact of better health and wellness and that’s not only a worthy journey to join, but is hopefully a good investment decision as well”, he said.
Nexba co-founder and joint CEO Troy Douglas said, “Having Kochie join Goodness Group as an investor and advisor is a significant milestone in the journey of our business. Apart from being a much loved well-known figure, David brings immense expertise and experience in business and his guidance will prove to be invaluable. We’re delighted to have him on board and his involvement reaffirms the immense potential and value of our Goodsweet alternative to sugar and artificials in the food and beverage industry.”
This year, Nexba expanded to become Goodness Group Global with the goal of building a house of brands that ‘taste good and do good’ while creating positive change by removing sugar and artificial ingredients from consumption.
Nexba drinks are powered by Goodsweet® natural sweetener which “emulates the taste of sugar without the nasties.”
Beyond beverages, Nexba and Goodness Group Global has also partnered with The Cheesecake Shop to deliver a no added sugar, keto friendly, Black Forest Torte.
The opportunity to own shares alongside Kochie and Pat Cummins in Nexba and Goodness Group Global is available via a crowdfunded capital raise campaign on VentureCrowd.
Mr Douglas also confirmed that Nexba and Goodness Group would collaborate with Pinstripe Media via new content initiatives in the months ahead as it aims to share “better-for-you” brands on scale.