Families can now find a selected Demazin range in Australian supermarkets and retail stores for the very first time, with products previously only available via pharmacy.
The channel launch comes off the back of strong growth and high brand awareness. New Demazin masterbrand advertising has clocked over 677,000 views on YouTube in just eight weeks. It was also featured on the hit ABC program, Gruen, where marketing experts praised the new masterbrand for its cut-through creative TV hero advertisement.
Trusted by Australian families for over 50 years, Demazin has seen a significant turn-around in recent years since being acquired by iNova Pharmaceuticals in 2019.
“We have taken the time to really listen to and understand the needs of consumers,” said Andrew Jenkin, Managing Director of iNova Pharmaceuticals.
“With those insights we have made a number of strategic investments including new product innovation and formulations, refreshed packaging, and of course a revitalised creative media and advertising campaign. This strategic investment has seen the brand grow five-fold in Australia under the management of iNova Pharmaceuticals.”
Today, Demazin offers a broad range of everyday health solutions for Aussie families in the key categories of cold and flu, children’s cold and flu and cough, allergy, sinus and nasal.
“This is an exciting new era of growth for Demazin and we look forward to further expanding the range of trusted health products to meet the evolving needs of Aussie families,” said Mr Jenkin.