Drakes Supermarkets has teamed up with Mattel to bring 15 exclusive, never before sold Hot Wheels cars to Australia.
The limited-edition Hot Wheels cars will be available for free with every $60 shop at any Drakes store across South Australia and Queensland.
Each fortnight, there will be five cars released, with 15 in total to collect over the promotion which runs between 4 October and 15 November.
“Mattel and Hot Wheels are global icons, so for them to give our South Aussie family business this huge Australian exclusive is an absolute honour,” says Drakes Supermarkets Director John-Paul Drake.
“It’s the first time that Hot Wheels has done a promotion like this with an Australian supermarket, and it really comes down to the strong relationship we’ve built with Mattel as a supplier partner over the years.”
Mr Drake is a passionate Hot Wheels collector with over a thousand in his collection.
“I have 791 cars plus one hippo displayed on my custom-built wall, and another 300 or so stashed around the place – in my desk drawers, in the glovebox in the car and in my studio. I told myself I would stop when the wall was full!” he says.
“I had always wanted to display my Hot Wheels collection and it’s turned into a bit of an art installation. I’m constantly swapping out cars and moving them around on the wall, and I’ve noticed that my team members do the same thing when they’re in the studio. It’s actually really cool to see what changes whenever I go into the room.”
Drakes customers will also have the opportunity to win Hot Wheels prize packs. Over the promotional period, there will be one major and three minor prize packs to be won. To be eligible to enter, customers must purchase any two specially marked products in one transaction.