Plant and mineral based home and body care brand ecostore recently met social and environmental standards to achieve B Corporation Certification for its Australasian operations.
The achievement is said to validate ecostore’s balance of purpose and profit stance.
“By achieving B Corp certification, not only does the planet benefit, but ecostore will be more resilient and future-proofed,” ecostore Australia’s General Manager Steve Messina says.
“The ethical, environmental and better for you trends have continued to grow in recent years which is fantastic – we need more organisations to drive this agenda. However, it’s important that consumers can trust that the brands that they buy meet the highest ethical and sustainability standards and feel good about that choice. We believe this accreditation will help set us apart from other organisations that are also active in this space.”
The B Corp certification, administered by Standards Analysts at the non-profit B Lab, took ecostore over two years to achieve
“The process to achieve this independent certification was long, rigorous and challenging,” Mr Messina says.
“It required us to look at the way we do business and ensure we act in the most responsible way that benefits our environment, our consumers, our workers, other key stakeholders and the community as a whole.”
Ecostore experienced a spike of demand when Covid-19 hit in early 2020 and 2021 has continued to cycle that strong growth from last year, YTD by an estimated 12%, says Mr Messina.
“The team is working hard to optimise our plans and spread the brand’s positive message of delivering highly efficacious eco-friendly products to as many consumers as we can. As a result, we’re always working to secure more listings in new retail channels, launch meaningful innovation and communicate what we stand for through marketing messaging. We’ve got some exciting stuff coming up in these areas so stay tuned.”
Ecostore’s sustainability priorities in Australia
To reduce the carbon footprint of its operations and increase the use of renewables and offsets.
To empower Australia’s circular economy. Ecostore continues to innovate and design plastic out of its products with the trialling of refill stations, and the recent launch of its plastic-free haircare bars. Where there are no plastic-free solutions, ecostore seeks to use the most sustainable options, such as sugar plastic.
To enhance sustainability by making a public commitment. Ecostore is working towards ambitious targets of 100% of plastic packaging to be reusable or recyclable by 2023, 100% of its bottles made from renewable or recycled content by 2025 and move from single-use to reuse by selling more bulk packs (via refill stations and consumer purchase ) over 5 years.