Environmentally-friendly cleaning and body products brand ecostore has launched its latest campaign calling on Australians to question “what does clean really mean?”
According to the company, the ‘Live Clean’ campaign challenges Australians to rid their lives of nasty chemicals and live in safer, healthier homes, while at the same time dispelling myths around cleaning. The campaign also aims to make the harmful chemicals found in some generic cleaners a thing of the past. Ecostore points to potentially harmful ingredients such as optical brighteners, cocoamide DEA and dimethacone as some of the possible ingredients used in everyday cleaning or health care products.
Ecostore has enlisted Wildebeest Films to create a visual representation of the ‘Live Clean’ sentiment, which captures the stories of four different individuals reflecting on what clean means to them.
Ecostore’s range of laundry, cleaning, home, personal care and baby products are available nationwide.