Foodland Supermarkets is set to extend its offering to its South Australian customers with the launch of ‘Local Cellars.’
Local Cellars will deliver a unique community minded liquor store under the Foodland umbrella and the first store is set to open in Renmark in early December 2022.
Foodland Supermarkets Chief Executive Officer Franklin dos Santos says Local Cellars was the next step in being able to deliver more to its customers with the guarantee of its Mighty South Aussies Foodland mantra and shopping experience.
“This has been in the pipeline for a while now and we are very excited to introduce the Local Cellars brand into the Foodland Supermarkets stable,” Mr dos Santos said.
“Foodland has, and always will be, about supporting South Australian brands and Local Cellars is no different. We will source local wines, craft beers and spirits and tailor those ranges to each store depending on the region or location while providing a premium shopping experience in a contemporary retail environment.”
“South Australia has some of the best wines, beers and spirits in the world and we want to encourage local producers in the community to prosper. The benefit of this approach is that we’re creating less emphasis on the need for transport which in turn will minimise our impact on the environment.”
The first store in Renmark will be one of more than ten stores to be bannered across South Australia before March 2023.
The Local Cellars stores will operate either next to a Foodland supermarket or standalone as a separate family business.
“We will look to expand our network footprint organically and actively work alongside our retailers who are interested in evolving their offering,” Mr dos Santos said.
“The stores are both organic and inviting in design and useability for customers has been at the forefront of our planning. When you’re developing a hyperlocal product offering, it has to look and feel authentic – and this certainly does that.”
Local Cellars will, alongside its liquor range, stock local South Australian complementary beverage brands and mixers.
“We anticipate that our customers will love shopping and supporting local through our Local Cellars stores just as they do across our 95-store network. It’s exciting to see our network grow to become shopping destinations filled with all the trusted brands that we enjoy with family and friends,” he said.
