GapMaps has launched a new feature within its cloud-based platform, GapMaps Live, designed to help businesses make smarter location decisions. 
By transforming complex data into clear, actionable insights, GapFinder enables organisations to optimise their existing networks and confidently plan future expansions.
According to GapMaps, GapFinder simplifies decision-making for businesses across multiple industries, including QSRs, retail, petrol stations, fitness centres, childcare centres, and aged care facilities. The new feature, says the company, empowers users to uncover untapped opportunities and prioritise the most promising options for expansion or network optimisation.
“Success in network planning and market expansion relies on the ability to identify and strategically target growth opportunities,” says GapMaps founder and Managing Director Anthony Villanti.
“GapFinder bridges the gap between raw data and strategic action, providing network planners with clear, prioritised answers to complex location strategies. This enables them to identify optimal locations faster and with greater precision.
“GapFinder helps businesses rank potential sites based on key success factors and integrate them into their strategic roadmap within GapMaps Live, streamlining decision-making. It offers flexible analysis for various store formats, ensuring tailored expansion strategies.
“Valuable for both retailers and developers, GapFinder identifies prime locations across a wide range of industries.”
Key features include:
- Intuitive visualisation. Identify and compare location opportunities using “easy-to-navigate” tools.
- Market gap analysis. Strategically analyse potential areas for growth, ensuring expansion decisions are data-backed and avoid cannibalisation of existing premises.
- Validated expansion plans. Safeguard investment decisions by cross-referencing opportunities with robust location intelligence.
- Simplified complexity. By processing complex data into actionable insights, it enables smarter, faster solutions to drive business growth.