Streets’ Golden Gaytime and Griffin’s Marvels have been brought together by Asembl for the first time to launch Golden Gaytime Inspired Biscuits.
Available now from Coles, the new biscuits are promoted as a “wonder in every bite”, featuring “irresistible” Golden Gaytime-inspired biscuit topped with toffee-flavoured crème, covered with milk chocolate and vanilla biscuit crumbs.
“Golden Gaytime and Griffin’s are iconic brands, so we’re excited to bring them together to make this unique delicious biscuit – the first Golden Gaytime Inspired Biscuit,” says Griffin’s Marketing Director Hannah McKee.
The launch will be “heavily” supported by Coles in-store and digitally with aisle fins, catalogue presence as well as positioning on digital screens and through the Flybuys program.
The Griffin’s Marvels Golden Gaytime Inspired Biscuits are now available from Coles for RRP $5.