Streets’ Golden Gaytime is entering the health and wellbeing category for the first time, partnering with health food and supplement brand Macro Mike.
In a deal brokered by Asembl, the pairing sees the launch of a limited-edition Golden Gaytime-Inspired Almond Protein Powder.
“We are super excited about this collaboration with the Macro Mike Golden Almond Protein range as it brings together the nostalgic taste of Golden Gaytime with the added nutritional benefits of protein, making it a delicious and wholesome choice,” says Unilever General Manager Ice Cream ANZ Scott Mingl.
Gluten-free, dairy-free, and made in-house at Macro Mike’s production facility, the Golden Gaytime-Inspired Almond Protein Powder has been made with premium almond protein. The protein powder delivers over 23g of protein per serve and is said to taste like a “delicious creamy” thick shake.
“Partnering with Golden Gaytime is an exciting partnership,” says Macro Mike founder Mike Kellett. “We are thrilled to offer a product that celebrates a classic Aussie favourite while meeting the nutritional needs of our health-conscious customers.”
The new product is available in 240g ($29.95), 400g ($52.95), and 800g ($79.95) sizes and will be sold exclusively via macromike.com.au.