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Ahead of ‘Deadpool & Wolverine’ launching in cinemas this week (25 July), Heinz has launched a spoof trailer.
According to the condiments brand, the film celebrates what fans on social media have been thinking since the film was first announced – Deadpool’s red suit and Wolverine’s yellow suit look a lot like Heinz Ketchup and Mustard.
“After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool and Wolverine and Heinz Ketchup and Mustard – we knew we had to team up with the film,” says The Kraft Heinz Company Brand Communications Manager Lizzy Goodman.
“Once we made that connection, we couldn’t unsee it, as these similarities go beyond colour. One’s sweet, one’s zesty. Everybody has a favourite, but really, they’re better together.”
The trailer features a custom voiceover by Deadpool himself, Ryan Reynolds. It starts out like a new spot for ‘Deadpool & Wolverine’, but quickly morphs into an ad for Heinz Ketchup & Mustard. In his fourth wall-breaking style, Mr Reynolds (as Deadpool) comes to the realisation that he and Wolverine look exactly like Heinz Ketchup and Mustard bottles.
“I don’t spend much time on the internet,” says Mr Reynolds. “When my assistant faxed me a photocopy of a memo (he spelled it ‘meme’ – ugh, assistants amirite?) wherein Deadpool and Wolverine were identified as a Heinz Ketchup and Mustard bottle. Respectively, I thought nothing of it and went back to my book and tea. But the faxes kept on coming! So, the idea was hatched to actually partner with Heinz to bring this memo to life. Huzzah!”
The spoof trailer can be watched here.