Australian boutique coffee maker Hunt and Brew has launched its new ‘Always Hunting’ campaign, featuring a series of apex predators on the hunt for the perfect coffee.
“The new campaign stems from the fact that we’re all just searching for the best coffee in our area, and similar to animals we aren’t ourselves till we’ve found it,” says Hunt and Brew Manager Emily Creer.
Hunt and Brew has pioneered a cold brew iced coffee product that passes the taste test for even the most discerning coffee drinkers.
“The coffee space is notoriously filled with sugary drinks that haven’t kept up with the pace of society’s coffee drinking culture. Hunt and Brew was created to fill this void and give consumers great quality coffee, wherever they are,” Ms Creer said.
Hunt and Brew says the new campaign likens our human instincts of always searching for the best coffee in our area to that of the predatory nature of some of the world’s most dangerous animals.
Hunt and Brew launched the first Australian cold brew product last year, featuring the local Queensland hunter our Australian crocodile.
“The animals on pack stand out amongst the clutter of the fridge and demand attention. The campaign takes a global perspective on our Australian crocodile, finding a parallel with humour and long-forgotten documentary footage to show we are all just searching our local area for the best coffee,” Ms Creer said.
The campaign will run across TV, video-on-demand, programmatic out-of-home, street posters, digital and socials.