Kellanova has launching a new protein-packed cereal, Kellogg’s Nutri-Grain High Protein Crunch Choc Malt flavour. Created for the ANZ market, the delicious new addition to the range mixes the iconic Kellogg’s Nutri-Grain cereal with high protein choc balls.
The new cereal has been created to help fuel the lifestyles of active Aussies, especially growing teens, and meet their protein needs. With 12.7g of protein per serving, Kellogg’s Nutri-Grain High Protein Crunch is said to provide25% of the recommended daily protein intake in a single bowl.
The launch reflects the increasing consumer demand for protein-rich foods, with 7 in 10 shoppers believing high protein is important when choosing a breakfast food (Kellanova, Breakfast Usage & Attitude Study, IMI, 2023).
“A nutritious breakfast sets us up for a positive start to the day, but breakfast is the meal where people generally don’t get enough protein,” says Dr Gina Levy, Senior Nutrition Manager, Kellanova ANZ.
“Protein is important for appetite control, building and maintaining lean muscle and supporting healthy bones. A bowl of Kellogg’s Nutri-Grain High Protein Crunch is an easy way to get a quarter of your daily protein needs before even leaving the house in the morning,” she says.
Natasha Sunderland, Marketing Manager Kids & Family Brands, Kellanova ANZ, adds: “As Australians increasingly prioritise protein-rich choices to power their mornings, Kellanova has created Kellogg’s Nutri-Grain High Protein Crunch, extending our protein proposition. The new addition to the Kellogg’s Nutri-Grain range is perfect for active Aussies looking for a nutritious choice to fuel them through their busy mornings.”
Kellogg’s Nutri-Grain High Protein Crunch will be hitting shelves nationwide in Woolworths and Coles from the end of June, and select independents from early October, with a RRP of $10 for a 500g pack.