Kinder Bueno has launched Sound Breaks, promoted as a new way to bring music into every snacking moment. 
The campaign features limited-edition packs, themed across Chill, Energised, Happy, Dreamy, Mindful, and Inspired, each unlocking a curated Spotify playlist to set the “perfect vibe and match your mood”.
“Kinder Bueno is all about adding a little lightness to your day – those small, satisfying moments that spark joy,” says Kinder ANZ Marketing Manager Antony Foulet.
“We’ve teamed up with producer and songwriter Lorenzo Cosi to create new music by mixing Kinder Bueno ASMR with energising beats. We’re elevating the experience, pairing each bite with music to create a multi-sensory moment of enjoyment.”
With the Sound Breaks campaign, Kinder Bueno says it wants to make it even easier to bring your mood to life, with Sony XM4 Wireless Noise Cancelling Over-Ear Headphones set to be given away.
Between 26 May and 31 August, the campaign will be giving away a pair of Sony Headphones every day, valued at $439.
“Music is a great way to tap into people’s experiences, add a little joy and positivity to your mood,” says Mr Foulet. “We want people to take a pause, immerse themselves in the moment, and let the perfect soundtrack enhance their snack time.”
