KitKat has launched the KitKat Study Guide to remind students to take more breaks this exam season.
According to the chocolate brand, the ‘study with me’ inspired content on YouTube and Spotify “oozes with oddly satisfying, ASMR-inducing sounds and visuals (think floating KitKat fingers and hypnotic lava lamps), guiding students into deep focus mode and offering reminders to take a break”.
New research from KitKat reveals 83% of surveyed students suffer from study fatigue with 66% admitting to having their head in the books for more than five hours without a break.
The research also finds that two in five respondents feel lonely during exam periods, with many looking to online resources to help them feel supported (58%) and less alone (51%).
The KitKat Study Guide is said to provide the “perfect study buddy and quirky reminders” to take a break, based on the Pomodoro study technique promoting regular breaks for improved productivity. Following 25 minutes of power study, the guide ends with a five-minute break encouraging students to step back from the books and return feeling refreshed.
“At KitKat, we are all about encouraging better breaks,” says Nestlé Head of Marketing Confectionery Melanie Chen.
“The majority of [surveyed] students feel there needs to be more guidance on how and when to take study breaks (89%) and the best part about the KitKat Study Guide is that it does the heavy lifting for you. The KitKat Study Guide is fun and unconventional, treating students to soothing, satisfying sounds and chocolatey visuals while championing regular study breaks.”