Contemporary Australian chocolatier Koko Black has unveiled the opening of a new flagship store located in The Market Pavilion at Chadstone. On 27 March, Koko Black unveiled a second Chadstone store, the brand’s 20th in Australia, and will celebrate the occasion with a $20,000 chocolate giveaway.
This milestone marks an exciting chapter for Koko Black, bringing chocolate lovers a “delicious” haven and immersive experience.
“A chocolate wonderland awaits at The Market Pavilion, with Koko Black’s unique identity reflected in every corner of the space,” the company said.
“With light wood finishes, touches of brass, sage green and the iconic Koko Black Supermint colouring, the store has been designed with the customer experience at the fore.”
In addition to a meticulously curated design and style, Koko Black is offering new experiences to customers, including a Koko Black Bar which will serve its Signature Hot Chocolate, Chocolate Dipped Strawberries and a new Chocolate Chill.
The store features several exciting new elements, including an innovative and interactive Macadamia display where customers can pick and mix their favourite Australian Macadamias – all dipped in an array of chocolate flavours, the largest Koko Black Praline counter to-date, a Koko Black gifting wall, the iconic Koko Block wall and a colourful Marvellous Marbles display.
To celebrate the new flagship store’s opening day, Koko Black treated visitors to a series of exciting offerings and experiences. The first 100 customers through the Koko Black doors at 8:30am on 27 March received a $200 shopping spree, covered by Koko.
Customers are also invited to add a little something to their gifting and surprise their someone special with a personalised Koko Black block, with free personalised sleeves on offer to celebrate the new store opening and available throughout the month of April.
Following the shopping frenzy, additional indulgences are in store – chocoholics will marvel at expert Koko Chocolatiers handcrafting delicious treats including Strawberries kissed by Koko, and they can even enjoy a sample or two.
“Koko Black’s Hour of Power throughout the opening weekend will be the perfect cherry on top of the chocolate extravaganza, with visitors to Koko Black’s Market Pavilion and Lower Ground stores invited to enjoy a free Signature Hot Chocolate or the New Chocolate Chill from 12pm-1pm Thursday through to Sunday,” the company said.
With Easter approaching, customers are also invited to visit both Koko Black stores to experience “an extraordinary Easter, with chocolate that is too delicious to hide.”
“Chadstone expects to welcome over 10 million customers a year to The Market Pavilion, and with Koko Black sitting pretty and prominently in the precinct, there’s much to admire about Koko’s biggest and best store yet.”
