In line with popular food trends, KraftHeinz in Australia has led the way in launching Kraft Vegan Mac & Cheese, offering a contemporary take on a timeless classic to bring iconic enjoyment to everyone.
Chief Marketing Officer for Australia Shane Kent says he is very excited to be the first in the company globally to bring a Vegan Mac & Cheese to the market.
“Over the last 18 months, we have been on a journey to extend our range of products in line with changing consumer preferences and this is just one example of many things to come,” Mr Kent said.
Kraft Vegan Mac & Cheese can be found in Woolworths Supermarkets in the distinctive Kraft packaging colours, with clear Vegan and Gluten Free callouts on pack.