Lee Kum Kee will continue its ambassadorship with chef and MasterChef contestant Declan Cleary.
Mr Cleary, who through his ambassadorship is helping Australians create authentic Asian flavours in their own homes, is also set to appear in the upcoming series MasterChef: Back to Win, featuring favourites from previous seasons.
Mr Cleary was the first to join the brand’s growing family of ambassadors in Australia, including fellow MasterChef Australia alumnus and 2024 finalist Mimi Wong, who have joined forces with Lee Kum Kee to make authentic Asian flavours more accessible in Australian homes.
Known for his passion for seafood, Mr Cleary’s love for cooking began in his childhood. At home, he was surrounded by the warmth of his mother and grandmother’s cooking, where food was always at the heart of family life. These deep connections to food became a cornerstone of Mr Cleary’s upbringing and his journey into the culinary world. His love for food was further nurtured by his time working in hospitality.
As a brand ambassador, Mr Cleary often shares creative recipes featuring Lee Kum Kee products on his social media platforms, allowing food lovers to explore unique flavour combinations and incorporate Lee Kum Kee’s sauces into their own cooking.
Lee Kum Kee Business Development Director – Oceania, APAC Gary Hui says the brand looks forward to continuing its partnership with Mr Cleary.
“Declan always has a brilliant smile on his face and is a true fan of the brand, so it is a pleasure to work with him for a second year in a row to champion Asian food,” he says.
Mr Cleary says he’s honoured to be playing a small part in helping Australians experience authentic Asian flavours from their own kitchens.
“I’ve been lucky enough to travel the world and find inspiration in my cooking journey, and I’m hoping I can help others experience the rich, bold and authentic flavours of Asia through their own cooking,” he says.