Kombucha brand Lo Bros has unveiled a new identity, calling on Australians to ‘rebooch’ their drink choices and help them get back on track after two challenging years.
Since Lo Bros’ start in 2016, fermentation has always been the “heart and the Lo Bros way”.
“It’s an authentic, old-school fermentation process, taking around 90 days to convert bad ol’ sugars into living goodness and tasty drinks,” says the brand. “It’s all about turning the negatives into positives. Or, in Lo Bros-speak – ‘Doin’ Good’.”
Supporting this new ‘Doin’ Good’ mission is the ‘thumbs up’ logo across all packaging. The new look, says Lo Bros, “brings to life” the brand’s positive attitude and “cements” its purpose of creating change for the better.
As part of the ‘rebooch’, the Lo Bros team has also made the kombucha “even tastier and refreshing”.
“We started Lo Bros with a simple promise, to create healthier drinks that were also bloody delicious. It is this that still drives us as we enter this exciting new phase for the Lo Bros brand,” says Didi Lo, founder and CEO of Soulfresh, the umbrella company to Lo Bros.
“Six years on, we thought the time was right to bring to life the values that make us who we are, we call it the ‘Cycle of Doin’ Good’. Doin’ good is at our heart – we want to do good in our fermentation process turning bad to good, we want to do good by creating delicious drinks and we want to do good by creating a positive change.”
The new branding is currently being rolled out across Lo Bros stockists, including Woolworths, Coles, Ritchies, Drakes, Foodworks and IGAs nationally.
The Lo Bros line-up consists of 330ml and 750ml bottles in the chilled aisle, and 250ml can multipacks in the soft drinks aisle. Flavours include Raspberry & Lemon, Mango, Passionfruit, Ginger & Lemon, Cola, Lemon Lime & Bitters, and Ginger Beer. The brand has also recently launched Orange & Mango and the limited-edition Pineapple & Lime.