Manuka Health New Zealand has won ‘Most Trusted Honey Brand’ in Australia at the Reader’s Digest Most Trusted awards.
It’s the second year running Manuka Health has won this award. It has also featured among the top-three honey brands since 2016, winning Highly Commended accolades in 2016 and 2017.
This year’s ‘Trusted Brands’ survey polled more than 3,000 Australian consumers on products from more than 70 categories.
Unlocking potential
Manuka Health’s General Manager Marketing Kate Kember says the company wants to grow its bee-product portfolio, including new dietary supplements.
“We’re driven by a desire to use science to unlock the real potential of New Zealand bee products,” she said. “We’re looking forward to building on the success of our honey range with more natural health solutions over the coming months.”
Advertising & Retail Director Asia Pacific at Reader’s Digest Sheron White paid tribute to the company after its win.
“Congratulations to Manuka Health,” she said. “The sustainability and quality of honey is important and so are the brands we trust to uphold these values.
“In 2016, we developed the ‘Honey’ category for Trusted Brands. As consecutive winners of this category, Australians have identified Manuka Health as a top brand they place their trust in.”
About Manuka Health
Established in New Zealand in 2006, Manuka Health says it has built on its commitment to produce high-grade Manuka honey sustainably. It claims to have experienced “exponential growth” in international markets and now sells in more than 45 countries. Its products are MGO-certified.