Asembl is shaking up the health and wellness category with a partnership between Menz Violet Crumble and The Collagen Co. for the launch of an inspired Violet Crumble Glow Shake – Premium Collagen Meal Replacement and a Violet Crumble Collagen Dream – Advanced Sleep Formula.
Available exclusively via thecollagen.co, this exclusive deal with one of the fastest-growing companies in Australia, The Collagen Co. marks Violet Crumble’s entry into the health and wellness collagen category.
The Violet Crumble Glow Shake – Premium Collagen Meal Replacement combines the classic sweet treat of Violet Crumble with The Collagen Co.’s collagen-based meal replacement ‘Glow Shakes’ formula. The inspired Violet Crumble Glow Shake – Premium Collagen Meal Replacement combines the iconic choc honeycomb flavour with functional and “transformative” ingredients from The Collagen Co.
With over 29 grams of protein – a vital nutrient that “promotes muscle growth, aids in tissue repair, and helps keep you feeling full for longer periods” – the Violet Crumble Glow Shake – Premium Collagen Meal Replacement serving contains a huge 17.5 grams of Hydrolysed Collagen Peptides to “increase the feeling of fullness and helps to regulate metabolism all while revitalising hair, skin and nails.”
The Violet Crumble Collagen Dream – Advanced Sleep Formula is a choc honeycomb flavoured hot chocolate crafted to “enhance” beauty sleep. The Violet Crumble Collagen Dream – Advanced Sleep Formula promotes “a deeper sleep, healthier hair, skin and nails” designed to “ensure you wake up feeling refreshed and revitalised.”
Menz Confectionery National Marketing and Licensing Manager Polly Love says, “We’re absolutely thrilled to announce our partnership with The Collagen Co. in the collagen space! We can’t wait for everyone to experience these incredible new Violet Crumble inspired collagen products. Seeing this brand extension come to life is incredibly rewarding, and we’re confident people will fall in love with them as we have!”
The Collagen Co. co-founder and Chief Product Officer Josh Woodley says, “We are incredibly excited about our collaboration with Violet Crumble. By blending their delicious, iconic taste with our commitment to beauty and wellness, we’re creating a product that’s as enjoyable as it is beneficial. This unique partnership allows us to offer our customers a delightful way to enhance their beauty and wellness routines, ensuring they can indulge in great taste while supporting their health.”
Asembl Managing Director Justin Watson says, “We are pleased to be bringing Menz Violet Crumble together with The Collagen Co. for this exciting partnership. Both the Violet Crumble Glow Shake – Premium Collagen Meal Replacement and Violet Crumble Collagen Dream – Advanced Sleep Formula are deliciously inspired by the iconic and unique choc honeycomb flavour synonymous with Violet Crumble. We are more than certain these two products are going to be an absolute success with The Collagen Co.’s consumers who are looking to support their health and wellbeing.”
The Violet Crumble Glow Shake – Premium Collagen Meal Replacement (RRP $79).
The Violet Crumble Collagen Dream – Advanced Sleep Formula (RRP $49).
Both are now available from The Collagen Co website thecollagen.co.