Trending premium mixer brand Fever-Tree has launched its cola variant into the Australian market following the product’s claimed success overseas.
Fever-Tree Cola was first launched into Australia in April in selected venues across NSW, Victoria and Queensland before the rollout was extended to off-premise retailers.
Acting Asia-Pacific Fever-Tree Brand Director Andy Gaunt says the company sees a huge opportunity for the product in the Australian market, citing the current premiumisation trend as an indicator.
“Whisky and cola is the number one mixed drink in Australia,” he said. “However, while the choice of premium whisky is vast, the choice of premium cola mixer is not there. Customers don’t get a selection to choose from, with just one major player in the market.
“At Fever-Tree we are committed to creating the best drink possible for drinkers – our mixers are specifically designed to be mixed with high-quality spirits, and the cola is no exception. It brings a much more natural flavour to a mixed drink and is the perfect balance between freshness and sweetness.”
Fever-Tree Cola is created using a blend of 11 hand-selected ingredients from nine locations across the globe, including Argentine lemons, Mexican creole lime, Indonesian ‘korintje’ cassia cinnamon, fresh green ginger from the Ivory Coast and Madagascan vanilla.
The Cola adds to the current range of Fever-Tree mixers available in Australia in 200ml bottle four packs: Indian Tonic Water, Mediterranean Tonic Water, Naturally Light Tonic Water, Ginger Beer, Ginger Ale, Soda Water and Lemonade.