Australia is the first market in the world to experience the new M&M’s block-chocolate range, which is promoted as combining M&M’s with smooth milk chocolate.
M&M’s parent Mars Chocolate Australia says the block range, available in Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry varieties, is designed to tempt chocolate lovers far and wide, by bringing the M&M’s brand to Australia’s favourite chocolate segment.
“M&M’s is the biggest chocolate brand in the world and we’re really excited to bring something new to chocolate lovers across Australia,” Mars Chocolate Australia General Manager Andrew Loader said.
“Mars is a family-owned company and we’re proud to launch a new M&M’s product that families will share and enjoy for years to come. We believe M&M’s blocks will soon become one of Australia’s favourite block chocolates.”
The launch of the range will be supported by a national integrated campaign featuring television, digital, social-media and outdoor advertising, as well as a range of in-store activations.