Big Freeze Beanies are making a return to Coles this month to help raise important funds for FightMND, Australia’s pre-eminent charity dedicated to finding a cure for motor neurone disease (MND).

Until 17 June, shoppers can show their support for FightMND by purchasing a limited-edition Big Freeze 11 Beanie for $25 at any Coles supermarket and selected Liquorland, First Choice Liquor Market and Vintage Cellars stores and on Coles online with all proceeds going to FightMND. Coles will also donate 10¢ to FightMND for every Coles fresh Aussie pork product sold in-store or online.

Funds raised will help give hope and support to thousands of Australians living with MND, including FightMND co-founder and AFL legend Neale Daniher, who earlier this year was recognised for his inspiration and tireless work in the community with the Australian of the Year award.

“This year marks another crucial step in our fight against motor neurone disease. At FightMND, we’re deeply grateful for the unwavering support of Coles and their customers. Their dedication helps drive crucial research and fuels hope for those living with MND,” he says.

“Big Freeze 11 is about living it forward. Taking action now for a future free from motor neurone disease. By pulling on your Big Freeze Beanie, you’re making a real difference. And thanks to Coles, Australians everywhere can stand united in this fight, living it forward for those who can’t.”

Continued support

Coles, its customers and Aussie pork farmers have embraced the Big Freeze over the past seven years, helping to raise more than $40 million for vital MND research and care initiatives, making the retailer the largest corporate giver to FightMND.

Coles Chief Commercial & Sustainability Officer Anna Croft encourages customers to get behind the cause as more funds are needed to help find a cure for the debilitating disease.

“Coles’ annual fundraising campaign for FightMND is one that our customers and team members are incredibly proud of and love getting behind each year,” she says.

“Over the next few weeks, many of our team members will recreate the Big Freeze in their own small ways in Coles stores across Australia, as well as support local community fundraisers for FightMND.

“We’re incredibly grateful to have the continued support of Aussie pork farmers, Australian Pork Limited and Mondelēz in our fight against MND.

“We’d also like to thank Peters Ice Cream and Asahi Beverages who will be donating a portion of sales from selected products sold at Coles to the Big Freeze 11 campaign.

“Together, we can bring hope to those affected by MND and move closer to finding a cure.”