The new Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone.
At the centre of the campaign, which is aimed at capturing people when they are out and about, are three digital videos featuring an unexpected and humorous twist. Activations also utilise outdoor advertising, delivering contextual messages that will appear in classic summer spots and popular transport routes. Other touch points include radio, social and in-store.
“This summer, more than ever, Mount Franklin will be your perfect hydration sidekick and provide hydration for any situation,” Mount Franklin Water Marketing Manager Anne Joly said.