Period care brand Moxie has introduced recyclable paper wrappers across its entire range of tampons, liners and pads, and announced an expansion beyond traditional period products.
The move is part of a full brand refresh that also features bright new colours and a bold new logo. The refreshed Moxie packaging also features clear absorbency droplet indicators on front of pack and real product photos on the back.
The brand says refresh isn’t just about looks – it’s a full-scale commitment to sustainability, transparency, and giving periods the glow-up they deserve.
Cycle Essentials
Moxie is also introducing its Cycle Essentials collection. The range includes naturopathically blended chocolate and herbal tea for PMS and cycle comfort, and a gentle, fragrance-free intimate wash, joining the brand’s popular mini hot water bottle.
More innovative additions are in the pipeline, cementing Moxie’s position as a holistic cycle care pioneer.
“We’re not just making period products – we’re creating a new standard for cycle care that aligns with our community’s values, proving that sustainability and performance can go hand in hand,” said Mia Klitsas, Founder of Moxie.
“It’s the cycle care you deserve, without compromising the planet, or period peace of mind.”
Organic growth
Moxie period products are made using organic cotton and natural fibres, holding Australian Certified Organic (ACO) and Vegan Australia Certified accreditations. They contain no synthetic fibres, chlorine bleach, or synthetic fragrance.
The Australian-owned, female-founded and led brand continues to prove that planet-conscious doesn’t mean boring, and that periods can be both conscious and stylish.
Moxie’s straight-talking approach to periods has struck a chord with the community, with their TikTok following organically growing to 1.1 million strong on their channel, @MoxieHQ.
The rebrand represents everything Moxie stands for: bold moves, better choices, and periods without compromise.
