Wednesday, May 14, 2025

Naturally Good Expo 2025 spotlights the rise of health-oriented packaged food

The demand for convenient, health-oriented packaged foods has had a dramatic rise, with Australians increasingly turning to ready meals and snacks that support their dietary and health commitments. MarkWide Research reported a 50% increase in the sales of convenient food solutions in leading grocery stores, reflecting consumers’ demand for timesaving yet nutritious meal and snacking solutions.

Recognising this shift, the Naturally Good Expo 2025 has an impressive lineup of exhibitors who are at the forefront of innovating the health food industry, particularly when it comes to packaged food and snacks. Also securing a keynote session, led by Jarna McLean, Director of Health & Lifestyle at Circana, who will be discussing “What will the next decade bring? The state of Australia’s healthy packaged goods market and what’s next.” Ms McLean will offer her insights into the evolving market and consumer preferences that are beginning to shape the future of the health food industry.

A few key packaged food innovators exhibiting at Naturally Good Expo 2025:

  • KOOEE! Snacks: KOOEE! Snacks offer high-protein, low-sugar options made from Australian organic, grass-fed beef and free-range pork. The focus on clean ingredients highlights the trend towards healthier snacking solutions.
  • Fun Day Sweets: “Completely revolutionising” confectionery with its all-natural approach, Fun Day Sweets offer delicious treats without artificial colours or flavours, as well as low-sugar options, catering to the growing demand for cleaner snacking.
  • Barbell Foods: With a commitment to nutrient-dense and minimally processed products, Barbell Foods offers meat-based snacks that are both convenient and aligned with ketogenic and paleo dietary requirements.
  • Fodbods: As a “leader” in FODMAP-friendly foods, Fodbods provides snack bars that are gluten-free, vegan, and gut-friendly.
  • Chief Nutrition: Specialising in whole food bars and collagen products, Chief Nutrition focuses on sustainable, “high-quality” ingredients that support both health and environmental priorities.

“The Naturally Good Expo continues to be a pivotal platform for showcasing innovations that cater to health-conscious consumers and retail buyers looking for innovation in natural and organic products.”

For more information on the event and to explore the wide range of products currently shaping contemporary consumer values, visit Naturally Good Expo 2025.

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