Nespresso has announced its global certification as a B Corp. The brand joins an international movement of 4500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency – including Patagonia, Ben & Jerry’s, and The Body Shop.
The announcement is a marker for the positive impact Nespresso has made in the coffee industry and beyond since the brand was founded in 1986. Key contributing elements include its unique approach to coffee sourcing – through the Nespresso AAA Sustainable Quality Program, designed in partnership with the Rainforest Alliance – its strategic alliance with Fairtrade, and the brand’s global recycling scheme for its aluminium capsules.
Nespresso CEO Guillaume Le Cunff says: “B Corp certification reflects a 30-year Nespresso commitment to sustainability, transparency and responsible business. We are immensely proud to be joining a community of like minds who share our belief that profit and purpose go hand-in-hand. This certification brings added value for our customers and affirms to Nespresso fans that their favourite coffee brand is doing business the right way.
“Most importantly, B Corp certification inspires us to do more. It strengthens our commitment to our vision that every cup of Nespresso coffee has a positive impact on the world.”
B Lab Switzerland Founder Jonathan Normand says: “The B Corp process is a rigorous and independent assessment of a company’s impact on people and planet, looking at everything from its carbon footprint to the way it treats employees. To achieve B Corp certification is a major milestone for Nespresso. I want to offer my congratulations and wish them well as they continue in their sustainability journey.”
Nespresso will add the B Corp logo to Nespresso products and communications to help spread the word about the movement, educate consumers, and help them make more sustainable choices in their purchasing decisions.