A new range of fruit jam has hit the shelves at Coles to help raise funds for charity Hospitals United for Sick Kids. 
The new Mum’s Jam, available in raspberry and strawberry flavours, is an extension of the Mum’s brand, building on the successful fundraising efforts of the Mum’s Sause pizza and pasta sauces which have raised more than $3 million for Hospitals United for Sick Kids since 2019.
The two new products are made in Australia with fruit sourced from local farms and contain no artificial colours or flavours. They are now available at Coles for $4, with 50¢ from each jar sold donated to Hospitals United for Sick Kids.
Funds raised will be distributed to a Hospitals United for Sick Kids alliance partner in the state or territory where the product was purchased to help children in hospitals get home to the things they miss. These partners are:
- The Common Good (an initiative of The Prince Charles Hospital Foundation) in Queensland
- Sydney Children’s Hospitals Foundation and John Hunter Children’s Hospital in NSW
- Perth Children’s Hospital Foundation in Western Australia
- Canberra Hospital Foundation in the ACT
- Monash Children’s Hospital in Victoria
- Women’s & Children’s Hospital Foundation in South Australia
- The Royal Hobart Hospital in Tasmania
‘Tasty’ fundraiser
Coles General Manager Grocery Leanne White says Mum’s Jam was created to not only provide a tasty option for customers but also with fundraising in mind.
“Coles is extremely excited to launch our new Mum’s Jam range for customers to enjoy and importantly, feel good knowing their purchase will go towards raising much-needed funds for supporting sick kids in a time of need,” she says.
“Mum’s Jam provides customers with an Australian made range and with a short ingredient list, it’s made to taste just like mum would make.
“We’ve seen how much the Mum’s Sause range has resonated with our customers with its value, taste and alignment to a worthy cause and we are excited to help raise further funds for Hospitals United for Sick Kids with Mum’s Jam, plus offer a quick, easy and delicious staple spread for families.”
Support appreciated
Hospitals United for Sick Kids CEO Nicky Bowie says the money raised from the new Mum’s Jam will benefit the organisation’s alliance of hospitals, foundations and paediatric services greatly.
“Hospitals United for Sick Kids is incredibly grateful for the support of Coles and its customers who have been championing our cause over the past five years. By choosing to buy a Mum’s Sause product, they have helped fund paediatric projects and treatments in every state and territory of Australia,” she says.
“We’re very excited about the Mum’s range expanding into the spreads aisle to help give shoppers more opportunities to help sick kids get home to the things they miss. Every jar of Mum’s Jam sold helps make a difference – whether it’s funding life-saving emergency equipment for kids or bringing medical care home, thereby reducing the stress, cost, and disruption of hospital visits on sick kids and their families.”