Coles has teamed up with KitchenAid again for its upcoming collectible campaign.
As the cooler months approach, the retailer is rewarding Australians with an ovenware range made from stoneware and cast iron. This follows last year’s campaign.
From tomorrow (3 April), Coles customers will be able to earn one KitchenAid ovenware credit by scanning their Flybuys when they spend $20 or more in one transaction. Once customers have enough credits, they can redeem a piece of the KitchenAid Ovenware collection in store and online.
The retailer is also offering the ‘half credits, half pay’ option which allows shoppers to redeem their credits using half of the KitchenAid ovenware credits and half of the retail price.
According to Coles, the six-piece collection features something for everyone with three returning pieces (nestable small, medium and large bakers), and three new additions (a utensil rest and marinating dish, a 26cm cast iron grill pan and a 30cm cast iron oval casserole dish with lid).
Coles Chief Customer Officer Amanda McVay says the retailer is excited to be bringing KitchenAid ovenware back to provide greater value at the checkout and make kitchenware more accessible to Australians.
“We know our customers will be cooking more at home through the cooler months and we’re delighted to team up with an iconic brand like KitchenAid to reward them with stylish new ovenware to help them create hearty and delicious meals,” she says.
“To date we have provided over 31 million kitchen items to Australians for free and each time we run these programs our customers love the opportunity to top up their kitchens with new products to inspire their love and creativity of cooking.
“To help customers get their hands on the range faster, we’re offering bonus credits from 13 household brands including Continental, Finish, Colgate, Primo, Up&Go and over 170 Coles Finest products across the store.”
Inspiring Aussies
Over the next three months, Coles ambassador Courtney Roulston will share seasonal recipes in Coles Magazine, on Coles Online and in store to show customers how to get the most out of the products.
“This is a great opportunity for customers to upgrade their kitchen with versatile pieces that have the design you’d expect from the iconic KitchenAid brand, simply by doing their weekly shopping,” says Ms Roulston.
“As the weather cools down, it’s the perfect time to cook lasagnas, crumbles, roasts and slow cooked meals that warm up the house and the sleek design of the products make it easy to take dishes straight from the oven to serve on the table to really elevate meals.”