The newly built ecom floor located in the Carrum Downs Supermarket Melbourne, is seeing its first online orders.
In a 2400sqm space, it uses state-of-the-art technology to sort and move products from automated storage units directly to team members hand picking customer orders.
These units can hold up to 10,000 of the most in-demand grocery products, while fresh fruit and vegetables, and meat will continue to be picked from the shopfloor.
“As customer expectations continue to rise, we’re investing in new technology to keep pace with the growth and focusing on building an ever more convenient online offer,” says Woolworths Group CEO, Brad Banducci.
“The micro-fulfilment technology in this eStore is a potential game-changer.
“It will help us deliver unparalleled speed and accuracy in the online picking process while keeping us close to our customers for faster and more flexible deliveries to home.”
Additionally, Woolworths has appointed around 50 new online team members.
The Carrum Downs is the first of three initial Woolworths Group sites to trial the capability, with two more in Auckland and Christchurch, New Zealand to follow. Gobal technology company Knapp has helped with the fitout.
“Importantly, the eStore layout also helps reduce congestion in the aisle for our in-store customers, as our personal shoppers pick most items in the back of house,” says Mr Banducci.
CEO of Takeoff Technologies, José V. Aguerrevere adds, “We’re incredibly excited to launch our first site with the Woolworths Group. Woolworths is an incredible company, and we are thrilled to be working with them at a time when online grocery is taking off.”