Frozen meals that can “strengthen the body’s immune system” are now available on supermarket shelves in an “Australian-first” innovation from WeightWatchers.
The Meals to Support Immunity range is the “first” frozen meal offering to earn Food Standards Australia New Zealand (FSANZ) approval. The range features super nutrient Wellmune®, “a natural fibre scientifically proven to improve immune health by training the immune system to better detect and react to viruses, bacteria, and other disease-causing pathogens,” the company said.
Patties Foods, the manufacturer of WeightWatchers’ frozen ready meals, says its Meals to Support Immunity range is part of its commitment to boosting the health of Australians, complementing the world-renowned WeightWatchers Points® program.
“Introducing the new WeightWatchers’ Meals to Support Immunity range is an exciting and bold move for the company,” says Patties Foods General Manager of Marketing, Innovation and International Anand Surujpal.
“Incorporating Wellmune® into our offerings will complement Patties Foods’ role in redefining, innovating, and building products that meet the needs of today’s consumers, such as ready meals.
“We recognise that health is no longer just about weight loss, it’s about balancing and maintaining health goals. We take a holistic approach to supporting our customers’ goals by educating through nutrition science to inspire healthy eating choices and connecting a global community through sustainable, healthy habits that last.”
It is the first time Wellmune® has been used in a frozen ready meals range in Australia, with WeightWatchers incorporating its scientifically proven, global Points® program into the new products to make nutritional science and weight loss simple for customers.
Each product in the Meals to Support Immunity range holds a 3.5-star Australian health rating, with more than 10 grams of protein and free of artificial colours and flavours.
The Meals to Support Immunity range offers two flavour variants: Italian Style Chicken Risotto with Greens, and Yellow Vegetable Curry with Brown Rice.
WeightWatchers’ new Meals to Support Immunity range (RRP AUD$7.50 per meal) is available at Coles supermarkets.