New World has secured the top New Zealand supermarket spot in the Canstar Blue 2023 customer satisfaction survey.
The research has measured the satisfaction levels of Kiwis who have made a purchase in the last six months across a variety of categories including supermarkets.
Of the 2500 New Zealanders surveyed, New World received 5-star ratings in areas like layout and presentation of store, freshness of produce and variety of products.
“It’s a wonderful recognition for our teams across NZ who work hard every day to deliver a fantastic in-store experience,” says New World Head of Marketing CX Giselle Bleakley.
“Being a trusted supermarket is so important to the co-operative, and now more than ever, we’re focused on helping Kiwis find meal inspiration and value from their weekly grocery shop.
“This award shows us just how vital consistency and the overall shopper experience are to our customers. Everything from the layout of the store to the accessibility of the staff and the variety of fresh and seasonal produce available – it all matters when it comes to measuring consumer satisfaction and ensuring we keep our customers coming back.
“Our owner operators know their communities inside and out so we’re pretty chuffed to be ranked highly in such key areas.
“Whether through our Everyday Low-Price commitment, Club Deals or our budget-friendly meal planners, helping New Zealanders find value and shop smart continues to be a big priority for us going forward.”
New World is part of the 100% locally owned and operated co-operatives Foodstuffs which also includes PAK’nSAVE and Four Square supermarkets.