Australia’s oldest dairy co-operative Norco has launched a range of flavoured milks inspired by Minecraft.
Served up in a new 375ml single serve size, Norco x Minecraft flavoured milks have no added sugar and are lactose free, helping to fuel, sustain and replenish gamers’ health bar.
Ben Menzies, Norco General Manager of Commercial and Strategy says the collaboration is made in block heaven: flavoured milk inspired by the very game that Aussies of all ages are completely obsessed with.
“Norco shares with Minecraft a mission to build a better world, through the sustainability of the dairy industry, producing award-winning milk and creative innovation. We hope Minecraft fans enjoy exploring the world of flavour we have created,” said Mr Menzies.
“Milk is one of the most nutritious drinks available providing hydration that’s high in protein, an excellent source of calcium, vitamin B12 and contains natural electrolytes. All of this, plus Norco’s award-winning touch, makes the new Norco Minecraft range the go-to drink choice for gamers, young and old, to help fuel those endless hours of gaming and sustain optimal performance in the world of the unknown.”
Norco x Minecraft flavoured milk is available in Choc Charger, Lime Lightening, Strawberry Slam and Caramel Chug. All four flavours have a four-star health rating, no added sugar and are made with Norco’s award-winning lactose free milk, available in Woolworths, Coles and Independent Supermarkets for a RRP $3.60.
Minecraft gamers can keep their eyes peeled for even more great tasting inventory dairy items, with new Minecraft inspired ice cream flavours designed due early next year.