Parmalat is launching two new products to help maximise flavoured milk sales and drive category growth. Ice Break Refuel offers the brand’s signature coffee kick with more protein. Health and wellbeing remain a major consumer trend, and protein continues to capture focus as consumers look for increased health benefits from the beverages category.
“There’s nothing artificial – just real coffee, ice cold, meaning Ice Break Refuel is well positioned to drive the category further,” a Parmalat spokesperson said.
Meanwhile, Oak Cookies & Cream delivers a cookie punch and is full of flavour.
“Limited-edition flavours provide the category with ‘new news’ for consumers – and with cookies and cream being a leading flavour in other categories, Oak Cookies & Cream is set to maximise flavoured milk sales,” Parmalat said.