Breeder’s Choice, known for its commitment to sustainable, high-quality cat care products, is launching Paws Up For Health next month.
Reflecting Breeder’s Choice’s ongoing mission to enhance the lives of cats while championing eco-friendly solutions, the campaign is dedicated to promoting feline wellbeing and equipping cat owners with essential care tips.
The campaign focuses on four key pillars of feline care – hydration, nutrition, enrichment, and balance – encouraging cat owners to make simple, impactful changes that contribute to their pets’ long-term health and happiness.
A key highlight is the collaboration with Breeder’s Choice Vet Brand Ambassador and VetChat Founder, Dr Claire Jenkins, who will share expert insights on feline health throughout April.
“Feline health is often overlooked, yet it’s essential for ensuring our pets lead happy, healthy lives,” she said. “Paws Up For Health presented by Breeder’s Choice is a fantastic opportunity to educate cat owners on simple, effective ways to care for their cats.”
April, the campaign will deliver valuable content and interactive experiences, including:
- Expert tips shared across Breeder’s Choice social media channels.
- Informative blogs published regularly on their website.
- Social Q&A session with Dr Jenkins.
- Exciting competitions, influencer collaborations and product sampling opportunities.
“At Breeder’s Choice, we’re passionate about providing sustainable, high-quality products that benefit both cats and the planet,” said Steve Adams, Managing Director of Breeder’s Choice.
“Paws Up For Health strengthens our connection with cat owners and reinforces our position as a trusted partner in feline care.”
This inaugural Paws Up For Health campaign marks the beginning of an annual tradition by Breeder’s Choice, ensuring ongoing support for cat owners and their feline companions with sustainable solutions and expert guidance.