Perfection Fresh has launched a pack shaped like a football jersey in celebration of the partnership between Qukes and Football Australia’s MiniRoos. 
Available for a limited time only, the “unique, eye-catching” pack is promoted as the ideal size for sharing. Consumers can access recipes via a QR code linking to almost 100 delicious Qukes recipes, from after school snacks and lunchboxes to entertaining with fresh grazing boards.
“We are so excited to launch this limited-edition football inspired pack to excite shoppers,” says Perfection Fresh CEO Michael Simonetta. “We are proud to promote such a fantastic, fresh, healthy product to kids.
“We hope that this pack brings something new and exciting to the produce department, encouraging adults and families to enjoy Qukes as a healthy snack.”
The launch of the new pack coincides with the FIFA World Cup and Football Australia’s new Play Football campaign.
Specially bred for their small size, Qukes measure between 8.5cm and 12cm long. They are described as having a “crisp delicate” skin and flesh with a “mild refreshing” taste, offering a nutritious snack for kids and adults alike. Qukes are also said to contain high water content with mineral salts like potassium and magnesium for hydration, B Vitamins for energy metabolism, and Vitamin C and zinc.