For the second year running, Pringles and Movember have joined forces to spark meaningful conversations around men’s mental health.
The partnership encourages Aussies and Kiwis to pop in and check in on their friends’ mental wellbeing. Pringles ANZ has pledged to donate a total of $150,000 in funds and matching grants to support the global men’s health movement.
To break down communication barriers and help men feel more comfortable expressing their emotions, a bespoke Pringles Movember Conversations journey has been created. Movember Conversations is a free interactive online tool that offers practical guidance on how to start and navigate a difficult conversation, recognising that having someone to talk to can make a crucial difference in mental wellbeing.
By encouraging regular check-ins with close friends and family, Pringles and Movember aim to support individuals through life’s everyday stresses and challenges, reminding us that it’s often hard to tell when someone is struggling.
Consumers can access the Movember Conversations tool and level up their skills by scanning Mr P’s mo on participating ‘Scan My Mo To Help A Bro’ Original and Sour Cream & Onion cans.
“At Pringles, we believe in bringing people together through the power of shared experiences. We are proud to partner with Movember for the second year running, helping to motivate more men to pop in to check on their friends and have those honest conversations,” says Kellanova ANZ Senior Brand Manager for Salty Snacks Ileana Andrei.
“Unfortunately, mental ill-health is an issue faced by many men across the country and it’s one that is often left unaddressed, because people feel uncomfortable talking about it. With the help of Mr P’s iconic mo, Pringles is committed to raising awareness about men’s mental health and promoting the power of mateship to help build a strong support network.”
Between 15 and 17 November, Movember participants who receive a $50 or more donation to their Mo Space will get an extra boost, with Pringles popping in an additional $20 (up to a total of $75,000 and limited to 3750 people).