Wednesday, February 5, 2025

Red Bull introduces berry variant

Red Bull has launched a new flavour, Red Bull Berry Edition Sugarfree.

Promoted as arriving just in time for Valentine’s Day, the variant reveals flavours of raspberry, forest fruits and herbal “notes”, with a “fun pink colour”.

AFL star and Red Bull athlete Chloe Molloy says she loves the refreshing, sugar-free taste of the new Red Bull Berry Edition.

“I’m always drawn to berry flavours, and I love that the new Red Bull Berry Edition is sugar-free,” she says.

“The taste is rejuvenating with the perfect amount of sweetness, and I’m obsessed with the pink can – it’s so pretty!”

Red Bull Editions combine the “wings” of Red Bull Energy Drink with different tastes, offering a “refreshing option for every palate and occasion”. In Australia, the Red Bull Editions line includes the Summer Blueberry Edition, Tropical Edition, Green Edition, Red Edition & Sugarfree Coconut Edition.

The Red Bull Berry Edition Sugarfree 250ml cans are available in 7-Eleven from today (5 February). This will be followed by a national rollout, which also includes 473ml cans, in other retailers from 1 March.

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