Iconic Australian food brand Rosella has unveiled a new logo, which the company says will be its most significant change in the brands visual identity for 20 years.
“The reinvigoration of our logo communicates what Rosella has represented to Australian families for the last 120 years, but in a contemporary context,” Rosella Senior Brand Manager Kristine Dolton said. “We believe the change will be welcomed. The new design will appeal to a new generation of Australian families by capturing the essence of our Australian spirit, our vibrancy, energy and free spirit.”
The new logo will appear on the 600mL sauce bottle, on shelves nationally in late November.