Family-owned and Australian made brand Mayver’s has launched Rover’s Reward dog peanut butter, in response to calls from fans to create a range of peanut butter-inspired treats that are specially made for furry friends.
Rover’s Rewards Peanut Butter is the first product from the new range and is also the “first” dog-only peanut butter to be released in Woolworths stores nationally.
“While peanut butter might be a dog’s best friend, many human-grade peanut butters contain Xylitol, an ingredient that is highly toxic to dogs. While the ingredient is safe for human consumption, dogs absorb Xylitol at a much faster rate. This can lead to an increase of insulin and a dramatic drop in blood sugar level, which can be fatal in some cases (7News 2022: ‘Urgent warning to dog owners’).”
In addition to being “completely free from Xylitol,” Rover’s Reward Peanut Butter is also “free from added oils, sugars or chemicals of any kind” resulting in a nutritious choice for family pets that is “100% natural.”
Made using Mayver’s 100% natural Peanut Butter as its base with added collagen peptides and tumeric, Rover’s Reward Peanut Butter offers protein, Vitamin B, Vitamin E and heart-healthy fats.
Owner and father of four, Paul Raff, says that they knew there are so many Mayver’s pups out there who are big fans of Mayver’s Peanut Butter, which is why the company launched Rover’s Reward.
“At Mayver’s we know that every pooch deserves their own jar of peanut butter goodness and now with Rover’s Reward Peanut Butter you can be rest assured knowing that little Luna, Max or Bella won’t compromise your own supply when those PB cravings hit,” Mr Raff explains.
“The result is an incredibly delicious dog-safe peanut butter, made using Mayver’s 100% natural peanut butter and has added Collagen peptides and Turmeric for an extra boost of goodness.”
For puppies or pooches who require a little extra training, Rover’s Reward Peanut Butter can be used as a positive reinforcer for good behaviour.
“Not only great for training, pet owners with dogs that struggle with swallowing medicines can hide poor tasting tablets or liquids in a spoonful of Rover’s Reward Peanut Butter, helping to keep pets stay up to with prescribed treatment or care, without any of the fuss,” the company said.
“In addition to helping the medicine go down or being an excellent tool to help with training, Rover’s Reward Peanut Butter can also be used when you need to leave your pooch at home by themselves.
“Placed inside of enrichment toys such as a Kong or a lick mat, this spread makes the perfect extended reward for pets.”
For those who love to spoil their pets with homemade treats, Rover’s Reward Peanut Butter can be used within dog-safe treat recipes. “However, just like any dog treat, be mindful not to exceed the daily recommended serving, which for Rover’s Reward Peanut Butter is 10g.”
“Whether your four-legged friend needs some extra encouragement to take their medicine, or they simply deserve a tasty treat for good behaviour, you can be rest assured knowing Rover’s Reward Peanut Butter is the spread for the job.”
Head to the pet treats aisle across Woolworths stores, available nationally.
For more information, visit Rover’s Reward.