Foodland has secured its twelfth straight Roy Morgan Supermarket of the Month Award with a customer satisfaction rating of 86 per cent for July 2019.
The retailer has now won nineteen of the past twenty monthly awards.
Foodland’s customer satisfaction rating of 86 per cent was followed by Aldi (83 per cent), Coles (82 per cent), Woolworths (81 per cent) and IGA (80 per cent). Foodland and Aldi have now held the top two positions since February 2017.
Despite Foodland and Aldi’s ongoing success, Roy Morgan says the overall customer satisfaction ratings for all five leading supermarkets have declined “significantly” from a year ago. Both Aldi and Woolworths have recorded the largest decline (-10 per cent) since a year ago.
“Foodland has enjoyed an incredible run at the top of Roy Morgan’s supermarket satisfaction ratings, remaining unbeaten as the number one supermarket for the past twelve months,” Roy Morgan CEO Michele Levine said.
“Both Foodland and Aldi have been the supermarkets to beat in recent years, as other brands have struggled to achieve similar ratings.
“Despite the individual success stories of Foodland, and to a lesser extent Aldi, the supermarket sector is undergoing a steady decline in customer satisfaction. In fact, Foodland’s percentage rating has now slipped into the eighties along with the other supermarkets.
“If we focus on recent months, we see second-placed Aldi has slipped in ratings, while third-placed Coles has shown some improvement. Next month’s supermarket satisfaction ratings could see a switch in positions for the two supermarket giants.”
Product category customer satisfaction ratings
The new data has also measured the customer satisfaction ratings of supermarkets across a number of specific product categories.
Unsurprisingly, says Roy Morgan, Foodland was the leading supermarket across a number of specialty areas.
Foodland recorded the highest customer satisfaction rating for fresh fruit (84 per cent), bread (81 per cent), fresh vegetables (82 per cent) and delicatessen (78 per cent).
Aldi performed the best in dairy (85 per cent) and meat (74 per cent).
Woolworths secured the highest customer satisfaction for seafood (51 per cent).