More than 10,000 South Australian businesses have officially signed up to proudly display the iconic State Brand logo on their products, websites, signage and advertising.
Using the State Brand, businesses help consumers identify products and services that are truly local. Research done by Brand SA shows that 90 per cent of South Australians want to support local businesses.
SA Premiere Joe Szakacs says the State Brand has gone from strength to strength since the Malinauskas Government brought it back in late 2022.
“Not only does the state’s icon swell local pride, but we’re also seeing it drive better commercial results here and interstate,” he said.
“As more top-quality South Australian business get on board, the prestige of our state’s products and services will only grow.”
Local legends
One of the recent businesses to sign up to use the State Brand is iconic chicken salt pioneer Mitani Group.
A proudly South Australian innovation, chicken salt was originally created as a seasoning for rotisserie chickens but has become a nationally beloved all-purpose seasoning for hot chips, seafood and more.
Established in 1979, Mitani has grown to become one of Australia’s most innovative food product developers and manufacturers, supplying some of the country’s largest and best-known food companies.
The family business, now in its third generation, has more than 70 staff across two locations in South Australia and has expanded into other areas of food production including stuffings, dressings and seasonings.
“We are proud to be the 10,000th member to join Brand SA (or there abouts), and this milestone further solidifies our commitment to promoting the excellence of South Australian businesses,” says Lewis Mitani, Chief Sales Officer at Mitani Group.
“As a family-owned business, we look forward to continuing to contribute to the success of our state and its reputation for producing world-class products.”
Cucina Classica, a proud South Australian producer of ready-meals and sauces, was an early adopter of the State Brand and has been using it for more than 10 years.
Roberto Cardone, CEO of Cucina Classica says the Brand SA logo is a selling point both in SA and around the country.
“When we put the Brand SA logo on our products, we get recognised pretty well throughout Australia – as people know that good ingredients and good produce come from here,” he says.
“For me, it’s simply about being proud. Let’s be proud about being South Australian and not shy away from it.”
To apply to use the State Brand, visit brand.sa.gov.au.