Research from Canstar Blue indicates that a third of supermarket shoppers still struggle to scan and pack groceries themselves without frustration, while half prefer traditional check-outs.
Sixty-six per cent of the 3,000 shoppers surveyed said they found the self-serve check-outs “easy to use”, including 90 per cent of those aged 18-39, but only half of those over 60.
Forty-seven per cent of those surveyed said they preferred to use self-serve check-outs if they were available. Nearly one in 10 respondents admitted to deliberately not paying for an item at a self-service check-out.
Seventy-one per cent of Coles customers surveyed found their self-service check-outs easy to use, compared with 68 per cent of Woolworths customers.
Of those who favoured self-serve check-outs:
- 84% found them to be quicker.
- 11% preferred not to interact with check-out operators.
- 5% were not sure why.
Of those who favoured traditional check-outs:
- 39% found them to be quicker.
- 41% preferred to interact with check-out operators.
- 20% were not sure why.